SEO

Case Study: online store of pumping equipment

Increase traffic by + 300%, or how to prepare for the beginning of the season
Project Theme: pump equipment

Promotion Region: Ukraine

Period: 3 months

Monthly Budget: 7000 UAH
The project went into operation a month before the start of the season. At the same time in 2018, the previous client contractor did not show the expected results.
Problems at the start
1
Slow site loading speed.
2
Lack of CNC on product cards.
3
Lack of reference mass.
4
The presence of garbage pages in the index of search engines.
5
Duplicate metadata: category -> product.
6
Poor text quality on category pages.
7
Pagination pages are not optimized.
8
Breadcrumbs are not optimized.
9
Lack of commercial factors.
10
Almost complete absence of reference mass.
The main objective is to increase search traffic and conversion through the SEO channel.
Solutions
1
Accelerated website loading speed by optimizing images and scripts.
2
We optimized the URL of product pages - made them CNC without nesting.
3
They closed garbage pages from indexing.
4
We have implemented a metadata template for product pages and created new ones for categories.
5
Wrote unique texts on category pages.
6
Optimized pagination pages.
7
We worked out the main commercial factors for the niche.
Added by:

  • article on goods where it was absent;
  • more detailed information on delivery and payment on product pages;
  • City phone number
  • online chat;
  • mail on the domain of the site;
  • directions to the office on the contact page;
  • reviews.
8
We began to conduct external optimization - we conducted an analysis of the quality of the link mass of the site and competitors, the ratio of the quality of donors and their types, formed a link strategy, and began work to build it.

1. Increase in referring donors

2. The increase in the number of key phrases in the search

3. The increase in the position of the site for targeted requests

4. Increased traffic, reduced percentage failure

5. The increase in conversion

Conclusion
With the help of basic technical and textual optimization, with minimal involvement of the programmer, you can significantly increase site traffic from search engines.
Made on
Tilda