Search audit of a site is a service that is aimed at identifying and solving website optimization problems, as well as identifying project growth points in search engines.
Why do you need website SEO audit?
Already engaged in promotion, but no traffic and sales?
We will evaluate the quality of optimization on the site. We will identify weaknesses and opportunities for the growth of the project in organic search. We will provide an effective strategy for website promotion in search engines.
You have a young website and you do not know where to start the promotion?
Explore a niche and evaluate competition. Let us analyze the current state of the site. We provide ready-made solutions for quickly launching the site and getting the first customers.
Any doubts about the current promotion strategy?
We will analyze the previously completed work to promote the site. We provide the growth points of the project in organic search. We'll adjust our further strategy in order to increase traffic and conversion through the SEO channel.
How do we conduct site audit?
1. SWOT analysis of the project
2. Technical analysis
3. Content audit
4. Analysis of external optimization
5. Web analytics
A SWOT analysis involves identifying the strengths and weaknesses of a project, its capabilities and threats to developing an online business.
The main task of the SWOT analysis is to assess the current state of the site and identify opportunities for the rapid growth of the project. This is the starting point for building the right website promotion strategy.
We will check whether there are errors on your site that prevent it from successfully promoting in search engines.
If technical errors are identified, you will receive detailed recommendations for resolving them.
Content audit is an assessment of the information content of site pages. It includes the analysis of text areas:
- meta tags: Title, Description; - "bread crumbs"; - headers H1; - occurrences of requests in the listings of goods; - analysis of texts on the main pages of the site.
After conducting a content audit, you will receive a list of recommendations for improving the content on your site.
External optimization analysis is a check of the current link mass of a site.
- determine the growth dynamics and the number of backlinks; - evaluate the quality of the placed links to your site; - analyze the external anchor list.
When auditing an external link mass, we analyze competitors, which allows us to evaluate the quality of their link profile, and build an effective strategy for promoting link factors based on the data obtained.
Web analytics is a list of actions and tools with which you can collect data about visitors to your site.
Web analytics tools allow you to evaluate the quality of current traffic, conversion rate, user actions on your site. The main task is to find growth points to increase site traffic and sales using SEO.
Webline is our favorite partners. These are smart, polite, friendly and professional guys who are always ready to help. We started by setting up facebook advertising: it is Webline that is responsible for ensuring that commercial materials on our site receive maximum coverage. Recently started working with them on search engine optimization mc.today. I appreciate this team for their responsiveness, reliability and proactivity.
I express my gratitude to the staff and management of Webline Promotion for marketing support for the development of the site. For quick and timely decision-making, and most importantly the right decisions at various stages of our brand's promotion on the Internet. Cooperation with you pleasantly surprised and changed my opinion about Digital agencies in general. I wish you to continue to keep the same brand, as well as more interesting projects and satisfied customers.
The head and co-owner of MC.Today, Vera Chernysh, recommended Webline Promotion for me to set up advertising on social networks. I am very grateful to her for this recommendation! Our experience with Webline Promotion is the pleasure of team professionalism and results. All the settings for advertising on Facebook and Instagram, as well as the creative of advertisements, are made for us by the Webline team. Especially valuable for us in working with Webline is the team's proactivity, their understanding of the essence of our brand, respect for our advertising budget and focus on the result. Transparent and constant communication with Anna Kish and Elizabeth Kamchatna allows you to quickly make decisions, enjoy the process and enjoy the results together. All this gives the feeling of a single marketing team for our brand. It is very cool! Anya, Lisa and the whole Webline team, thank you!
I was looking for a contractor for the implementation of CCM promotion for a very complex project (frame tent structures, products). Webline impressed with their attention to the project + immediately offered several implementation options. Always listened to corrections and comments. I was also pleased with the very efficient communication with the manager Lisa and the head of the PPC department, Ksenia. Any questions were resolved very quickly and professionally. I hope for further productive cooperation! + you must try your other services;)
We have been cooperating with Webline Promotion Agency for more than 2 years, and we should note that we are very pleased with our choice. It is pleasant to work with Webline Promotion, as we know that all tasks will be completed promptly and efficiently. Special thanks to Anna and Elizabeth, for 24/7 communication, and creative approach to work.
We thank Webline for the excellently debugged work, the professionalism of the employees and their extraordinary friendliness. It is easy and fun to work with you. In a short time, scattered information on website promotion was gathered together, structured, and recorded in the form of specific TORs. Now it remains only to implement the recommendations.